Nearly 10 years have passed since Apple’s voice search assistant Siri was invented. At the time, voice search was not considered a serious technological prospect. Instead, something fun you could do with your phone.
Voice technology has not been as developed as it is now. Most of the time, the system was unable to catch what you were looking for and there was not even artificial intelligence behind it. If you were rushed into a nearby hospital and wanted to know about it, the voice search might have misunderstood you and given you the results for the nearest horse-fit.
Today, things have changed considerably. Technology is moving forward and the software and hardware behind it are excellent. The competitors of Apple have also joined the trend since then, and the wars are now raging. Companies compete in which a better choice will be offered.
In future, voice search assistants will be even more important for smartphones. Read more! Read more!
Implementation of artificial intelligence
In recent years, another technology, known as artificial intelligence, has entered the world of industry. This technology was first introduced to the world in 1998. A computer called Deep Blue used software based on AI to play chess against Gary Kasparov, a world champion.
AI has been kind of forgotten since then. Although AI and other technologies are known, they have not been implemented for actual use.
It is an industry worth tens of trillions of dollars today. By 2025, the AI industry is projected to reach 169.41 billion dollars, which makes it one of the world’s fastest growing industries.
Of course, voice search is one of the places where it is used. All known searches are now backed by AI. The software implemented makes it easier for the system to recognize what users ask for. It produces the best possible result based on many factors calculated by the software.
Your smartphone is named because it’s clever enough to understand your needs. If you’re looking for plane tickets, you automatically know you need them from one place to another and won’t bother to find other cities worldwide. If you travel one distance often, say, New York – Austin, the schedule of these lines will be automatically provided to you. AI-backed Voice Search only needs to say plane tickets and will give you what you think is most likely to search on your basis.
Read Also: Why Does Siri Keep Popping Up?
However, it is clear how useful AI is for voice search. More importantly, this technology mix will only be improved in the future.
By 2020, more than 50 per cent of all search queries will be voice-activated according to voice search statistics. That means the traditional way to open your browser, enter your favorite search engine and type in what you need will be a procedure that is a part of the old technologies museum.
Instead, people rely on their smartphones to search. More than 3.5 billion smartphones are currently available worldwide. All of these are backed up by some voice search options from the operating systems of the companies that produce these telephones.
People find it much easier to speak than a normal type, right? The only thing they are currently preventing is that they are used to something else. Technology takes time to enter our lives and to show us the easiest ways to do things.
Moreover, English is only spoken by about 360 million people, and most of the systems are perfect for the English-language population. This is why most voice search programmes also focus on other languages. One of the oldest, Siri, speaks 21 languages, for example. For almost everybody on the planet this makes it much easier to feel comfortable with it.
However, this is different from other assistants. Alexa speaks 15 languages, for instance, but Google still has to achieve this level. It currently uses only three languages, but plans to develop 20 more in the future.
Because more than half of the people now use voice search helpers, companies need to re-adjust their pages and marketing strategies. Over the years, companies have invested a tone of money to make the best of search engines and to make more visitors. Now, however, the rules of the games change as we move forward.
It doesn’t look fair, but it’s like that. The use of SEO strategies also changes.
But it could be good for those ready to adapt quickly. One of the most important issues for companies is the use of keywords that change a lot. The mind of people works differently when someone type and when someone speaks, so key phrases are different from previous ones.
Home Voice Helpers
Statistics show that in 2018, there were 64 million smart homes in Europe and North America. A home is considered intelligent when a speaker is installed and at least one item can be controlled in the house.
Intelligent speakers use voice support for this. The Amazon Echo is one of the most famous and popular home voice assistants. The Echo speakers have 7 microphones to listen to you from a distance and over background noise. This device is also supported by the virtual assistant Alexa who uses artificial intelligence to perform all the tasks.
Amazon currently owns 61.9% of the smart speaker market. Google’s got 26.9%. You can say that Amazon is ahead of the game in this area. This is not because of the best marketing, but rather because of the best technology available.
Every moment with a home assistant has become a possibility to search. But what does it mean? What does it mean? It means that our lives have become an ongoing search for information. For example, you can ask Alexa if you try to fix the sink and do not know how to do it. In less than a second, the results will be streamed, so you can be sure no questions are left unanswered.
Since voice search makes it so easy for people to search for what they need at all times of their lives, it means just one thing – more sales. The marketing industry does all it can to get people to search for their products and try their best to convert customers.
Shopping is becoming increasingly easy for customers with voice search assistant, but it opens up numerous new questions and obligations for marketers. You can make this voice search game a good thing if you manage to adapt it in time.
Do you remember how hard it was to find a brand before the internet? People had to scroll through thousands of pages in the phone book and then physically go there to shop and carry goods and products home.
All you need to do now is say the words magic – “Hey, Alexa.” An item will be shipped right to your front door before you know it.