IMPACT OF STREAMING ON THE ENTERTAINMENT INDUSTRY

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A clear representation of the influence on the entertainment business of streaming services

After the emergence of streaming services, the entertainment sector has always altered.

Most of us have seen the age of waiting for shows on a certain time and on a certain day. We remember that because five years ago it existed. A platform named Netflix came in to transform the situation as a significant disruptor. The entertainment industry would never be the same again.

Now, consumers may discover entertainment and material that matches their tastes anytime and anywhere they choose. These services took over the world by storm, so much so that society today depends on it. They are nearly the main source of amusement for all.

There was a big disruption in the broadcasting company ecosystem after the start of streaming services. The power is no longer with the conglomerates, the consumer has far more independence over what they are able to view any time, wherever and for as long as they choose. Streaming systems like Xcine offer a unique, personalized and cheap experience that radio broadcasting can never deliver. This unrestrained access has greatly contributed to the huge move in recent years to streaming services.

TV ratings have decreased drastically following this unexpected boom created by these platforms. These platforms are also used by the conventional moviegoers as these platforms supply customers with the same content at home.

In order to meet growing customers’, need for increasing streaming platforms, multi-million-dollar TV broadcasters such as HBO, Disney has all begun investing in streaming models to provide its consumers with a better platform to play their favorite shows.

So, what does this growth in streaming for the entertainment sector entail?

Like any other company, the entertainment sector is turbulent and unchanging. It must adapt to any customer requests and calls for changes. You cannot stick to the business models that had worked for you in the past. They must remember people’s expectations, as expectations have also changed significantly over time.

The biggest brands are one step ahead of the curve, have taken on the big production companies’ franchises and operate proactively. They had anticipated the market for these platforms and had arranged for them to display their content. This allowed them to distinguish themselves in the crowd and profit from the content of their other platforms.

There is an old and ongoing dispute regarding cable versus online streaming platforms. Many experts have forecast the cable’s collapse years ago, but it still remains in practically every household worldwide. The debate, which satisfies all parties, has no concrete and simple reply.

At the end of the day, it all boils down to consumer requirements. If the consumer wishes to choose a range of content, e.g., a customer wants all cinema and sports channels, perhaps the cables are the way

to go. However, if the buyer needs an affordable type of content, the internet streaming platform has to be the most practical solution.

The future of entertainment is unclear and market patterns and desires cannot be used to anticipate. Nobody foresaw a major disturbance generated only a few years ago by the online streaming service. Only one point can be claimed with surety that streaming services have just begun and will only gain popularity, income and power in years to come.

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