You, as a small-business owner, are well aware of the significant time and resources required to effectively market and sell your goods and services. The good news is that today’s technological advancements allow a great deal more efficiency.
- TOUCHDOWN WEB PAGES
For list development, ad clicks, purchases, and email signups, landing pages can be used on social networks or on your website. There are various landing web page tools available yet Leadpages is by far the ideal one around in terms of comfort of use and also rate from design to deployment. Using its more than 200 pre-built templates, you may create your own landing pages with no prior coding knowledge. There are a lot of helpful tips and tactics on their blog to help you optimize your landing web pages to increase conversions.
- SOCIAL NETWORK MANAGEMENT SOFTWARE
Hootsuite, for example, is a great time-saver because it allows you to post to multiple social media channels at once (and timetable messages beforehand). When compared with employing a social media manager to handle all your accounts, the paid versions offer more features at a lower price. The robust analytics provided by Hootsuite allow you to see which of your posts are working and which are not, so you can make adjustments as necessary.
- WEB DESIGN SOFTWARE
There are other web design packages available for both Macs and PCs, but Adobe Creative Cloud provides the best value with its numerous products, such as Photoshop, Illustrator, and InDesign. It costs $50/month for a full subscription, but you may buy only one app for $20/month or $50 every three months. Additional yearly subscriptions are also available, starting at $240 annually.
- INTERNET HOSTING
You need to pick a web host that can support your company and not confuse it, because not all web hosts are same. In order to build out your website without needing to know anything about the underlying technology, I’d recommend Dreamhost because they provide you with cPanel access and unlimited bandwidth, storage, and email addresses. Think about employing Internet Savvy Marketing for your website design and maintenance needs if you don’t want to worry about any of this on your own.
- WEB ANALYTICS SOFTWARE
Google Analytics is the industry standard for web analytics software, but the free version lacks some of the advanced features that many smaller businesses need to see comprehensive reports on their visitors’ behavior. As a result, Adobe Analytics is widely used, but it’s not the only option. Choose a programmed that has at the very least these three characteristics:
– Capability to set up numerous profiles for tracking various service systems
– The capability to have endless email signals for specific events or limits
– A straightforward interface that allows you conveniently see your records
- EMAIL MARKETING TOOLS
With advertising automation, small businesses like yours may spend more time on critical duties like selling and less time on lesser sized tasks like marketing (like sending out e-mails). Hubspot’s advertising and marketing automation platform is one of the best options out there. It’s a powerful tool when used in conjunction with the company’s CRM system. The additional benefit is that Hubspot U offers free online courses to teach you the fundamentals and more advanced techniques.
- MOBILE APPS & WEB DESIGN SOLUTIONS
Web design services are plentiful, but it’s essential to be sure they have the specific skills necessary to produce specialized websites or apps. As an example, Interactive can design both mobile applications and also entirely responsive internet sites that operate across all tools, dimensions and running systems for just $2500 (for a fundamental website) – $10,000 (for an app) (for an app). Additional features like as location-based check-ins or picture galleries can be added by contacting their knowledgeable support team.
- PORTABLE PAYMENT SYSTEMS
Not having to worry about things like credit card processing costs is a huge benefit of running your own business. However, if you do need to accept credit card or other forms of payment (such as debit, gift, and also loyalty), I would choose Square because they offer a flat cost on all purchases and also no monthly charge. Additionally, their free app (for both iPhone and Android devices) makes it simple to begin receiving payments while on the road!
- CONTENT ADVERTISING TOOLS
Check out these two resources if you’re looking for efficient tools for promoting your web content and creating better blog entries more quickly:
– Bozsum is a great tool for finding out which blogs and websites are currently ranking the highest on Google and LinkedIn when you enter any topic or expression directly into its search bar. Using this method, you’ll be able to quickly identify which websites are the best chances for getting highlighted and where you should focus your time investment.
A little more hands-on, but not too tough to master, is BuzzStream. Online marketers can use this tool to obtain contact information for bloggers or reporters who write about similar topics.
- ORGANIZING YOUR DOMAIN NAME
Even though Dreamhost’s unrestricted transmission capacity is a great option for most small enterprises, I would choose Namecheap if you need to purchase your own domain names. Existing domains from another system can also be moved over without any downtime. A “whose personal privacy” option provides an additional degree of privacy for your customers’ private information, making the rate appealing.